Shane O'Neill Associates (SONA) provides practical consulting and interim management services to private sector, public sector and third sector clients.
We operate across a variety of markets and very different cultures - but we have particularly deep experience and connectivity in information businesses and the public sector.
Our value proposition to clients includes strategic market mapping, workflow needs analysis, stakeholder engagement, market research and 'go to market' effectiveness analyses.
We do see the blue sky - but we are also highly focussed on pragmatic deliverables !
Our approach often focuses around 4 "C"s:
- Commerce - we help private and public sector organisations to drive greater value from their intellectual property assets and market positions in this rapidly evolving digital world.
- Community - we see market verticality (now more commonly referred to as Community) as critical to digital development. We help clients derive pragmatic benefits from social networking approaches but by analysing their vertical workflows and customer clusters.
- Compliance - we help public sector and third sector organisations balance their revenue creation or efficiency activities with their regulatory, membership and society obligations. And we help private sector clients to understand the very different dynamics of these environments and their own compliance challenges.
- Culture - we are moving constantly between different market sectors and cultures, and we bring perspectives and experiences across vertical silos. We believe passionately that the knowledge locked within an organisation, combined with our engagement, can be harnessed to produce innovative and practical digital solutions. Strategy without cultural sensitivity and engagement will always fail !
