Shane O'Neill Associates (SONA) provides practical consulting and interim management services to private sector, public sector and third sector clients.

We have two points of focus which together identify us uniquely - we truly understand how to exploit and protect your intellectual property in the digital world ; and we operate across a variety of markets and very different cultures.

We see the blue sky - and we can make the pieces fit!

Our approach focuses around:

• Commerce - we help private  and public sector organisations to drive greater value from their intellectual property assets and market positions.
• Community - we see market verticality (now more commonly referred to as Community) as critical to digital development. We help clients derive pragmatic benefits from social networking approaches. 
• Compliance - we help  public sector and third sector organisations balance their revenue creation or efficiency activities with their regulatory, membership and society obligations. And we help private sector clients to understand the very different dynamics of these environments and their own compliance challenges.
• Culture - we are moving constantly between different market sectors and cultures, and we bring perspectives and experiences across vertical silos. We believe passionately that the knowledge locked within an organisation, combined with our engagement,  can be harnessed to produce innovative and practical digital solutions.