Why social communities may fail?
Published : 21 July 2008
Shane O'Neill Associates are researching present practice for I-Publishing's forthcoming study of social networks in the professional and third sectors. This recent Wall Street Journal review captures something of the tenor of present debate around the efficacy of social networks
Ben Worthen's recent review of the Tribalization research on social communities (see Wall Street Journal: Why Most Online Communities Fail) is - along with the string of comments he has received - one of the most stimulating and challenging commentaries on the social networking phenomenon.
Shane O'Neill Associates advise clients to think through carefully their implementation of a social networking strategy - there is now emerging sufficient experience and examples of which paths to follow and which not.
For further information contact I-Publishing or Shane O'Neill Associates on +44 (0)7710 350214.
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