Fagandini Associates

Julian Fagandini is a graduate of INSEAD and an alumnus of Arthur D Little.

SONA and Julian run a Your Place in the Value Chain workshop

which is guaranteed - or your money back! - to deliver real

insights into your existing business strategy. Contact us for client references

With several years business development experience in blue chip media companies, including Disney, APAX, Financial Times and the Daily Mail General Trust groups, he has worked with SONA founder Shane O'Neill in a previous private equity venture and has been engaged with us in the past two years on several projects.

Julian brings a rare but easily carried forensic discipline to the

process of strategic business analysis. Segmentation and

sizing of markets, supporting research, creative challenging

of market assumptions, and creative graphic expression of

strategy - these are among his essential strengths.

SONA clients gain all the discipline and advantages of the

expensive consultancy firms, but delivered by people with

real business experience and demonstrating real Value for

Money.