Digital Publishing - Case Study

The Problem 
A major information provider was concerned that its revenues and growth were potentially being affected by a number of trends. These included: the increased ease with which information was being made available via the internet ; and the increasing role of technology in transforming the ways in which their customers absorbed information and did business.
 
The company's CEO had read our market report on the growing compliance market and wondered if similar developments were occurring in his market. He and his senior directors knew their market very well. Perhaps they were too close to it, and too pre-occupied with successfully delivering their revenues and their profits, to examine in detail some of the tectonic plate movements happening underneath their industry's surface.
 
They commissioned us to help them think through the inter-action of technology and content in their marketplace and to suggest opportunities for them to grow new business and identify potential acquisition opportunities.

The Solution
According to the principles of the Digital Value Chain Analysis method we examined their market - first, a high level review of their value chain and a focus on internet, software and workflow players who previously may have been seen as outside the scope of this client's competitor view.
 
There emerged a complex pattern of market re-alignment - quiet little acquisitions and mergers, growth of small companies occupying strategic positions in the new network economy, obvious deal opportunities and organic growth possibilities. All of which we identified and were able to present within the context of the client's strategic future.
 
The wins for the client were manifold - they gained an independent review of their strategy, a drawing out of internal knowledge and ownership, a new look at old faces within their marketplace, and introductions to emerging technology led companies in their space.