Perhaps only Google can cause a panic by their refusal to issue a statement on their intentions! Last week’s non announcement i.e. their refusal to deny the launch of a UK Google Property portal was a surprise only to the tabloids and the City who gave it such coverage. Slashing Rightmove’s share price by a double figure percentage margin was a reaction from the “panic early and panic often” school of media monitoring.
SONA Associate company, I Publishing Consultants, and ourselves have been sifting through dozens of the interviews we have completed with leading social network experimenters and practictioners. A digest of our findings will be published shortly. But a number of very strong themes emerge from all of these (necessarily anonymised) but frank contributions to the study of a nascent publishing discipline.